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Enreach Enhances its Cloud Contact Centre Offering with the Acquisition of Danish Company HeroBase


Almere, Netherlands/Dortmund, Germany, Sept, 2020 -- Enreach, a European unified communications group backed by investment company Waterland, enhances its product offering with the acquisition of cloud contact centre software provider HeroBase A/S (‘HeroBase’). The addition of HeroBase brings contact centre and marketing automation capabilities to Enreach. These will be integrated with its existing products to create a full GDPR-compliant cloud-based contact centre solution for its partners and customers across Europe, while also increasing its footprint in Scandinavia. 

Stijn Nijhuis, CEO of Enreach: "The acquisition of HeroBase is further proof of our buy-and-build strategy to develop into a unified communications market leader in Europe. Looking for a full cloud contact centre offering, we decided that adding HeroBase was the perfect fit following our latest acquisition of masvoz, the number one B2B cloud communications provider in Spain. Together, they instantly create a leading ‘one-stop shop’ cloud contact centre solution for Enreach customers across Europe. We are therefore very pleased to welcome HeroBase to our group."

HeroBase offers a proposition of smart, flexible and multichannel sales solutions for medium to large enterprises and will operate independently while benefitting from the strong synergies of the bigger group. The company will carry on being based in Copenhagen, Denmark. Casper Langhoff, CEO of the company, will continue to work with the business going forward alongside his experienced management team.

Casper said: "In recent years we have achieved consistent growth and successfully enhanced our product offering. The acquisition of HeroBase by Enreach is a strategic and well-considered decision that will not only help facilitate our customers’ growth, but also the growth of the entire group in the area of contact centres. A good example is the immediate synergies between HeroBase and masvoz to sell its cloud contact center solutions and our marketing automation and sales software."


Posted by Veronica Silva Cusi, news correspondent
Source: Enreach

Date Posted: Monday, September 7, 2020

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