#contactcenterworld

Reston, VA, USA, June 14, 2021 -- Neustar Inc., a global information services and technology company and provider in identity resolution, has launched Neustar TRUSTID Solutions, a suite of solutions designed to help organizations reduce fraud, improve contact center efficiency and comply with consumer protection regulations.

Mistrust permeates today’s connected world, creating negative experiences for consumers and costing organizations in every industry. Scam robocalls have driven consumers to reject most unknown or unsolicited calls, with 88% of business calls going unanswered, and rising identity fraud means many companies greet callers and digital visitors with equal suspicion — implementing time-consuming procedures that drive legitimate customers away.

"To be successful in today’s connected world, organizations must build trust with every interaction. The greatest obstacle to establishing this trust revolves around the use of incomplete, inaccurate and outdated customer data," said Robert McKay, senior vice president of Risk Solutions at Neustar. "Neustar TRUSTID Solutions are powered by our identity resolution platform, OneID, which connects people, locations and devices to provide a single, authoritative view of each consumer. The strength of these connections helps to inform critical business decisions, drive positive outcomes, and make every call, text, email and online interaction count."

#contactcenterworld

Posted by Veronica Silva Cusi, news correspondent
Source: https://www.businesswire.com

Date Posted: Wednesday, June 16, 2021