transcosmos Launches Global Multilingual Ad Operations Services in Malaysia
Tokyo, Japan, May, 2019 -- transcosmos (MALAYSIA) SDN BHD, a Malaysian subsidiary of transcosmos inc., formed a business alliance with eMnet Japan Co., Ltd. and launched global multilingual ad operations services.
Now that international travelers to Japan exceed 30 million, local governments, accommodation businesses and restaurant businesses across Japan welcome foreign travelers. At the same time, labor shortage in Japan has become a more acute social problem, increasing the number of businesses that need labor from abroad. As a result, the need to run digital promotions overseas is on the rise in various areas.
Recognizing this, transcosmos Malaysia and eMnet Japan formed a business alliance with the aim of enhancing activities to sell digital advertising services that include digital advertising services for inbound tourism, global recruiting advertising services, and more. transcosmos Malaysia opened a "Global Digital Marketing Center" in its Kuala Lumpur center that opened in October 2016. The new center delivers multilingual ad operations services, creative production services, social media operations services for the local market in English, Chinese and other ASEAN languages.
Shinichiro Yamamoto, President and Representative Director of eMnet Japan commented; "Many regional, small and medium-sized enterprise clients came to us in order to execute advertising initiatives that target inbound tourism from before. With this alliance, we can now deliver creative content and advertising as part of our service lineup for the tourism industry, restaurant industry and distribution industry across Japan that will be well-received by the locals. We are also delighted to have the ability to offer services that fit each country’s specific advertising business and culture that go beyond mere translation. Going forward, not only responding to the inbound needs, we will deliver global recruiting advertisements to the global market including Japan, in compliance with the revised immigration law."
Toshio Tozaki, Managing Director of transcosmos Malaysia commented; "Being a multiethnic, multilingual country, Malaysia is an optimum area for a global operations base. As digitalization accelerates globally, we have been looking for ways to apply unique characteristics of this area to the digital advertising business. Combining eMnet Japan’s initiatives that aim to meet inbound demands with our abilities to execute multilingual ad operations and creative production, we strive to assist regional revitalization efforts whilst helping small and medium-sized enterprises create new profit sources. We are confident that our "Global Digital Marketing Center" will exceed our clients’ expectations, offering services that solve both linguistic and digital challenges they face."
Supported languages: English, Chinese (both Simplified and Traditional Chinese), Vietnamese, Thai, Malay and Korean
Posted by Veronica Silva Cusi, news correspondent
Date Posted: Monday, May 13, 2019
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