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Campbell, CA, USA, June 20, 2023 - 8x8, Inc. (NASDAQ: EGHT), a global provider in unified communications and contact center solutions, announced the appointment of Lisa Martin as Chief Revenue Officer (CRO). Reporting directly to CEO Samuel Wilson, she will be responsible for driving and maximizing revenue growth, overseeing sales strategies, and managing the global sales organization.

Martin is a recognized sales executive with over 15 years in the contact center and communications sector, and has successfully led teams in achieving double-digit, year-over-year growth through existing customer, new logo, and geographic expansion strategies. She was most recently Vice President of Flex North America Go-to-Market at Twilio and, prior to that, she served as Twilio’s Vice President of Sales. Before joining Twilio, Martin spent over six years at Genesys and held multiple enterprise and vertical sales executive positions.

"Helping enterprises become customer obsessed starts with a great sales organization evangelizing the vision of benefits of 8x8’s cloud contact center and unified communications platform," said Sam Wilson, Chief Executive Officer at 8x8, Inc. "Lisa’s experience leading sales organizations, especially in the dynamic contact center market, is going to be invaluable as we continue driving adoption of our industry-leading cloud contact center and unified communications platform. We are excited to have her on the team and look forward to all the great things she’s going to accomplish at 8x8."

"It’s an exciting time in cloud communications, particularly in the contact center industry, and I’m thrilled to be joining a company so focused on innovation and growth," said Martin. "8x8’s single-vendor, cloud contact center and unified communications platform is an incredible differentiator in the industry, and I look forward to working with the 8x8 team to demonstrate its huge value proposition to existing and future customers."

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Posted by Veronica Silva Cusi, news correspondent
Source: https://www.businesswire.com

Date Posted: Thursday, June 22, 2023