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London, UK, Feb. 17, 2021 -- Synamedia, an independent video software provider, launched Clarissa, a business insights solution to take a holistic view of traditional pay-TV and OTT businesses and reveal critical behavioral and consumption insights. Business managers without data science skills can now unlock untapped potential and find new connections in their data to make more informed and impactful business decisions.

"Clarissa turns what has been a dark art into a science. It democratizes data by giving insights to all decision makers. Video service providers need a trusted data partner with an unrivalled understanding of video and TV to help them see the bigger picture and improve their service offering. Now, armed with deep insights into their viewers' needs and the value of their services, video service providers can adapt to win in today's attention economy," said Amruta Shankar, Director of Data and Analytics at Synamedia.

Available as a managed software-as-a-service, Clarissa supports pay-TV and OTT providers including direct-to-consumer. It works on any video platform including Synamedia Infinite.

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Veronica Silva Cusi, news correspondent
Source: https://www.prnewswire.com

Date Posted: Thursday, February 18, 2021