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Zurich, Switzerland, March 3, 2021 -- Mitto, a provider of global omnichannel communications solutions, announced the Mitto platform has added Google Business Messages, a mobile conversational channel that enables brands to engage with customers directly inside Google Search and Maps. By enabling messaging directly within these early and familiar entry points, brands can reach customers where they are and create dynamic, asynchronous conversations that drive loyalty, trust and results.

The addition of Google Business Messages to the Mitto platform gives brands a private messaging choice within these channels preferred by their customers, allowing them to communicate with customers directly within Google Search and Maps and removing friction associated with the need to seek alternative engagement channels.

"Most consumer discovery happens within Google, so it's absolutely critical that brands are equipped to communicate within these channels or risk losing customers if their journey requires additional steps to engage," said Andrea Giacomini, CEO of Mitto. "With Google Business Messages, Mitto arms businesses of all sizes with the ability to connect with customers early in their journey and in preferred channels they're comfortable with. Mitto now offers one of the most robust and complete omnichannel communications platforms that enables brands to reach today's customers wherever they are and whenever they want."

The addition of Google Business Messages adds another critical engagement channel to Mitto's platform. Mitto's omnichannel solutions enable brands to communicate with customers across SMS (including Verified SMS by Google), chat apps, RCS, voice as well as its recently launched Conversations tool that helps brands manage two-way communications across WhatsApp, Facebook Messenger, SMS and more within a single pre-built, no-code platform.

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Posted by Veronica Silva Cusi, news correspondent
Source: https://www.prnewswire.com

Date Posted: Saturday, March 6, 2021