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HCP by ApostleTech Adds AI Technology to CRM Marketing Solution for Home Builders

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Chandler, AZ, USA, Oct 12, 2020 - ApostleTech, a provider in Salesforce application implementations and consulting, is the developer of HCP, a CRM solution built on the power of Salesforce and designed specifically for home builders. ApostleTech is now collaborating with AtlasRTX to enhance HCP’s marketing capabilities, adding chatbot tools, which allow users to track and engage leads through the sales process.

AtlasRTX specializes in AI sales and chatbot technology solutions that combine artificial intelligence, natural language processing, and automation to provide a real-time conversational web interface and text messaging that helps homebuilders connect with prospective buyers. 

"We’ve been developing and implementing customized CRM Salesforce-based solutions for more than a decade and during that time we have worked with some of the largest home builders in the U.S. and understand that the goal for homebuilders is to take leads and turn them into buyers," explains Kyle Aulerich, CEO of ApostleTech.

Drawing on its experience building customized CRM solutions, ApostleTech’s development team configured HCP with front and back end integrations that allow home builders to manage their sales team operations in one system. HCP also provides easy access to reporting and analytics for tracking and managing sales leads and customers throughout the sales process.

"We saw the need for a more affordable and efficient CRM solution and developed HCP to offer home builders a strong technology foundation to build on as a company grows. Working with AtlasRTX to integrate their AI technology gives HCP more power than ever," adds Aulerich.

"AtlasRTX is pleased to provide an out-of-the-box integration with ApostleTech’s new CRM. The opportunity to trigger chatbot engagements with prospects from the CRM and for sales teams to both view and engage the customer both online and over text is what modern buyers expect," says Bassam Salem, CEO.

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Posted by Veronica Silva Cusi, news correspondent
Source: https://www.marketwatch.com

Date Posted: Wednesday, October 14, 2020



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