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Muscat, Oman, June, 2022 -- Aiming for greater customer satisfaction, National Bank of Oman (NBO) has introduced a dynamic new customer experience program for all branch employees. Known as ‘Dhiyafa’, a value that cascades down from the aim to implement a long-term company-wide mindset towards exceeding customer expectations and delivering a seamless experience. The course will run for three months and focus on communication etiquette, customer expectations, standards for serving customers, face-to-face interactions and all aspects of the NBO customer experience.

‘Dhiyafa’ reflects NBO’s commitment to staff development and customer satisfaction by enhancing frontline services. One of the most important objectives of Dhiyafa to ensure the connection between the bank and customers remains strong, mirroring NBO’s approach to delivering the right innovative products and services through the right channel to empower customers to reach their financial goals and achieve an ultimate customer experience.

Said Al Marhoobi, Head of Customer Experience at NBO, said, "NBO places people at the heart of everything it does and Dhiyafa intersects our strategy across all of the bank’s operations and our dedication to our customers. The objectives of Dhiyafa reflect NBO’s core values and will help to create a sustainable and self-perpetuating culture across the bank’s entire branch network. Our mission is to continue innovating our products as well as ways to exceed expectations and delight customers."

Enhancing the capabilities and effective deployment of NBO’s people through empowering career development programs have been identified as key to achieving and delivering the bank’s strategic and business objectives. The bank will continue to equip its employees with the skills required to better serve our customers.

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Posted by Veronica Silva Cusi, news correspondent
Source: https://www.albawaba.com

Date Posted: Monday, June 6, 2022