The Star Online-Netcore Smartech Tie-up Empowers Customer Engagement
Kuala Lumpur, Malaysia, June 17, 2019 -- The flagship brand of Star Media Group Berhad, The Star Online has selected Netcore Smartech to power up its multi-channel customer engagement strategy.
According to a statement, Netcore Smartech is Netcore Solutions AI-powered behavioural analytics and multi-channel customer engagement suite.
The Omni-channel Marketing Automation will help The Star Online consolidate customer communications on a single platform and further orchestrate their marketing campaigns as per a customer's channel and device preferences.
The objective aims to ensure the news website’s users receive content recommendations on their preferred channel and time, thereby boosting customer engagement and retention.
Netcore Smartech’s AI-powered support and guidance will also help The Star Online to overcome the technological limitations, thereby creating a robust automation process to drive hyper-personalised marketing campaigns at scale.
Posted by Veronica Silva Cusi, news correspondent
Date Posted: Wednesday, June 19, 2019
ContactCenterWorld.com is the world's premier on-line resource for the call and contact center industry. This article is one of hundreds available on-line to registered members. Our resource is updated every working day and includes content from every corner of the world. If you are not a registered member go to www.ContactCenterWorld.com and register today.