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Toronto, ON, Canada, Feb, 2021 -- Alida (formerly Vision Critical), creator of the CXM & Insights Platform, announced that Flipp, a North American provider in retail technology, has selected Alida to better understand its users, their shopping habits and to make strategic business decisions informed by direct customer insight.

"Over the past three years, Alida has been a critical partner in helping elevate Flipp’s customer experience practice. Alida’s cutting edge platform and world-class customer success team have enabled my team to drive tremendous impact for Flipp," said Dave Chen, Director of Consumer Insights at Flipp. "By delivering relevant and impactful insights in a timely fashion, we’ve been able to continue to grow and remain competitive in the market."

The Alida platform will continue to support the growth of Flipp by allowing them to proactively understand the deeper ‘how’ and ‘why’ of its continuously evolving customer behaviours. Flipp can further contextualize this behavioural data and make all teams — from product and sales, to marketing — more empowered to make customer-centric decisions.

"Flipp focuses on what matters most to them - their customers. They’ve been able to reinvent the way people shop through better understanding their customer’s opinions and motivations on a continuous basis," said Ross Wainwright, CEO at Alida. "They’ve made many strategic business decisions that keep their customers at the centre of everything they do and I know our partnership will continue to drive value, brand loyalty and growth for their savings and deals app."

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Posted by Veronica Silva Cusi, news correspondent
Source: https://www.businesswire.com/

Date Posted: Monday, March 1, 2021