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Bengaluru, India, Sept, 2021 -- Infosys (NSE: INFY) (BSE: INFY) (NYSE: INFY), a global provider in digital services and consulting, launched Infosys Equinox to help enterprises securely deliver personalized omnichannel commerce experiences for B2B and B2C buyers. 

Infosys Equinox helps businesses transform their digital commerce across marketing, merchandizing, e-commerce, store operations, supply chain and customer service through its four offerings: Infosys Equinox Microservices, Infosys Equinox Commerce, Infosys Equinox Experiences, and Infosys Equinox Marketing.

Karmesh Vaswani, Executive Vice President & Global Head Consumer, Retail & Logistics, Infosys, said, "With the customer experience landscape evolving every week, companies can't afford to get into a 'set it-forget it' mode. It will take embracing a human-centric approach to create distinctive shopping experiences that match the pulse of consumers. Infosys Equinox makes this less of a struggle. It offers commerce-as-a-service to engage with both B2B and B2C shoppers through one platform that has 50+ percent greater speed-to-market than any other solution when it comes to adding new microservices or starting a new commerce presence. Infosys Equinox provides the perfect balance between agility and adaptability and is a great way for leaders to cement their advantage and for challengers to up their commerce play."

Eric Nelson, Chief Information Officer North America, The Kraft Heinz Company, said, "Infosys Equinox serves us as a digital hub powering over 250 of our global brand sites, B2B ecommerce and recipe sites, as well as direct-to-consumer (D2C) initiatives. We are able to launch new brand sites in as little as 3 to 5 days. The platform also supports our hyper-personalization initiatives and distills real-time insights for our marketing programs. With Infosys Equinox, we at Kraft Heinz are well set to offer richer, more personalized, and meaningful experiences to our consumers."

Prasad Gankanda, Chief Operating Officer, Young Living, said, "You 'reap what you sow' is in our DNA here at Young Living. We know that a bountiful harvest is the result of months of hard work. With Infosys Equinox, we planted the seeds of our new e-commerce platform, and now with the platform and the Infosys team's dedication, we are finally harvesting. Thank you for helping to transform Young Living, and bringing us into the modern age of e-commerce."

"B2C and B2B organizations face immense challenges to succeed in today's digital economy. Customers' expectations are sky-high, eCommerce competition is fierce, and an explosion of commerce channels and touchpoints have all raised the bar on omni-channel experiences for every online merchant. The COVID-19 crisis has also accelerated the shift of transactions from offline to online," said Jordan Jewell, Research Director for IDC's Digital Commerce Program. "Headless/API-first digital commerce has emerged as an architectural paradigm to help merchants deliver more engaging commerce experiences across every channel and touchpoint their customers are on. Infosys Equinox was architected cloud-natively as a headless commerce platform with the purpose of enabling B2C and B2B organizations to overcome the challenges of modern commerce and grow."

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Posted by Veronica Silva Cusi, news correspondent
Source: https://www.newswire.ca

Date Posted: Monday, September 13, 2021