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Minneapolis, MN, USA, June, 2021 -- Total Expert, a CRM and customer engagement platform purpose-built for the financial services industry, launched its voice of the customer module, TrueIntent, to empower financial institutions to capture zero-party data from customers, providing insight into customer needs and preferences to deliver a more authentic, relevant experience.

To boost a personalized engagement strategy while maintaining trust, one in four CMOs will turn to zero-party data in 2021, according to Forrester. Zero-party data refers to data intentionally shared by consumers with brands, like what TrueIntent will capture for Total Expert customers.

"With TrueIntent, our customers can eliminate the guesswork associated with personalizing and tailoring communications," said Matt Tippets, chief product officer at Total Expert. "Getting insights directly from customers results in a true 360-degree view to enhance the overall journey--delivering a better customer experience with every touchpoint."

The TrueIntent module is now available from Total Expert.

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Posted by Veronica Silva Cusi, news correspondent
Source: https://www.globenewswire.com

Date Posted: Tuesday, June 15, 2021