#contactcenterworld

San Francisco, CA, USA, Mar 22, 2022 -- Cresta, a provider in Real-Time Intelligence for the contact center, announced it is now available on Genesys AppFoundry, a dedicated marketplace focused on customer experience solutions. The AppFoundry allows Genesys customers from all market segments to discover and rapidly deploy a broad range of solutions that make it easier to interact with consumers, engage employees and optimize their workforce.

CX has become the main driver of consumer trust and loyalty.

The partnership recognizes the importance companies are placing on their contact centers as one of the most important engagement points with their customers. CX has become the main driver of consumer trust and loyalty. 80% of customers surveyed say the experience a company provides Is as important as its product or services.

"We are proud to be partnering with Genesys and a part of the Genesys AppFoundry. We are seeing strong success with our joint customers and we are excited to work to streamline how customers can benefit from both of our technologies," said Zayd Enam, CEO and Co-Founder of Cresta. "Together, Genesys and Cresta enable customer service and sales representatives and their leaders to be at their best."

"We're on a mission to help our customers deliver empathetic, high-quality interactions that build loyalty and engagement across all touch points," said Olivier Jouve, EVP and GM of Genesys Cloud CX. "A critical part of accomplishing that mission is to innovate on how our customers can more easily deploy and benefit from innovations from leaders like Cresta to achieve their goals."

As a part of this partnership, Genesys has also invested in Cresta's Series C funding. Cresta will be available as a Premium Application in the Genesys AppFoundry marketplace.

#contactcenterworld

Posted by Veronica Silva Cusi, news correspondent
Source: https://www.prnewswire.com

Date Posted: Wednesday, March 23, 2022