Comstor Secures Cisco Customer Experience Specialisation
"There is no doubt that there is a cost benefit derived from subscription models; however, as partners to business and IT, we need to work with customers to help create the link between what they expect from their initial technology investments and what a subscription model can offer them," said Rakesh Parbhoo, CEO at Westcon-Comstor Sub-Saharan Africa. "Without this understanding, it is unlikely that customers will renew their business and it is therefore our responsibility as Comstor to mentor partners as they make this transition to subscription-based services.
"By adding the Cisco Customer Experience Specialisation to our expertise, we are in a position to not just enable a technology transition between procurement models, but also assist our partners to meet their customers' evolving needs," he added.
By understanding our African customers’ business outcome expectations, conversations are tailored towards finding ways to overcome barriers to adoption, resulting in objectives being met and the perceived value of the solutions substantially increased. The renewed confidence in Cisco's solutions leads to higher renewal rates and further opportunities to expand the sale.
"We have achieved the Cisco Customer Experience Specialisation as a direct result of our approach to customer engagement, while also demonstrating a thorough understanding of the customer journey. Our ongoing success will only be achieved by our partners having meaningful and quality conversations with end-users and mentoring them through the adoption of Cisco’s solutions. If this level of engagement is taking place, then we are confident we are meeting recurring revenue targets while also driving value for the Cisco brand," he ends.
Posted by Veronica Silva Cusi, news correspondent
Date Posted: Monday, March 8, 2021
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