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Columbus, OH, USA, Feb 1, 2021 -- Astute, Inc. ("Astute"), a customer engagement and Voice of the Customer ("VoC") platform, has received a Frost & Sullivan best practices award for providing knowledge management capabilities that enhance every touchpoint of the customer journey. Astute Knowledge can be used by customers for self-service, and by agents looking for answers in the CRM case management interface. The same knowledge base is at the source, no matter who is using it, which allows for easier maintenance and better accuracy.

"We are honored to be recognized by Frost & Sullivan for our knowledge management tools in the contact center industry," said Alex George, Astute President and CTO. "Our customer engagement software makes it easy for companies to engage and delight individual customers across all channels, while gathering first-hand insight to improve experiences for everyone."

"Astute’s long history of CRM development and the early use of AI and knowledge management enabled the company to create a robust and mature platform that drives a frictionless, omnichannel CX across channels and devices," said Nancy Jamison, Industry Director, Information & Communication Technologies, Frost & Sullivan. "The continuous infusion of maturing technologies, such as AI, has furthered the company’s customer engagement capabilities, leading to substantial growth."

Frost & Sullivan Best Practices awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research to identify best practices in the industry

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Veronica Silva Cusi, news correspondent
Source: https://www.businesswire.com

Date Posted: Tuesday, February 2, 2021