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Orion Completes Acquisition of Redtail Technology #contactcenterworld "Today, we start bringing Orion and Redtail together to benefit growth-focused independent advisors by connecting the advisor-client journey with a highly integrated, most-in-one technology suite," said Eric Clarke, founder and CEO of Orion. "We are working to quickly embed Redtail’s highly regarded CRM with Orion’s robust tech stack ecosystem to make it even more valuable for advisors. Orion and Redtail will remain open architecture offerings; we believe advisors deserve options and should be able to pick and choose the partners and technology that work best for their needs." The combination of Redtail’s CRM technology to Orion’s open architecture platform can serve as the foundation for advisors’ tech stacks, connecting the advisor-client journey via an end-to-end, seamlessly integrated platform built around a CRM hub. The combined technology platform experience is expected to come to market quickly as APIs and deep integrations are already in place. As open architecture platforms, Orion and Redtail will continue to support and prioritize their existing technology integrations for clients. "Redtail joining Orion will greatly benefit financial advisors who seek an integrated suite of technology to grow their businesses," said Brian McLaughlin, Orion's President of CRM. "We aim to solve some of advisors’ tech integration challenges by bringing together the technology pieces they need to be successful and freeing advisors up to spend more time engaging with their clients and prospects in meaningful ways." #contactcenterworld Posted by Veronica Silva Cusi, news correspondent Date Posted: Wednesday, June 8, 2022 About ContactCenterWorld.com ContactCenterWorld.com is the world's premier on-line resource for the call and contact center industry. This article is one of hundreds available on-line to registered members. Our resource is updated every working day and includes content from every corner of the world. If you are not a registered member go to www.ContactCenterWorld.com and register today. |