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Cresta Expands Vision for Real-Time Intelligence


San Francisco, CA, USA, Aug, 2022 -- Cresta, s provoider in real-time intelligence for the contact center, unveiled its expanded Real-Time Intelligence Platform, a comprehensive portfolio of AI-powered products that seamlessly work together to improve contact center efficiency and effectiveness, and enhance customer experiences across every customer conversation.

"Contact centers are the front door for customer interaction, and business leaders are increasingly turning to AI to understand those customer conversations to drive business strategy and action," said Zayd Enam, CEO and co-founder of Cresta. "However, we've noticed that platform fragmentation has become the top pain point preventing them from truly realizing this vision. Our Real-Time Intelligence platform helps businesses conquer this challenge by delivering a holistic and deeply integrated platform that rapidly layers into any existing contact center. This modular and integrated approach closes the gap between insight and action, empowering teams to achieve superhuman visibility, insight, and action on every conversation."

"At Cresta, our goal is to make it easy for every contact center to adopt state-of-the-art conversational AI technology," said Ping Wu, VP of Product and Engineering at Cresta, who formerly co-founded Google's Contact Center AI Solution. "This means using our Real-Time Intelligence to help agents, managers, and executives before, during, and after a conversation. Our Summer Release enables this with one of the most comprehensive and integrated contact center AI offerings in the market. This is just the beginning of our journey to empower every conversation with conversational intelligence."

"At CarMax, we know that every customer interaction represents the brand," said Bryan Ennis, Vice President of Customer Experience Centers and Customer Relations at CarMax. "Cresta's AI platform meets customers at an important inflection point in their customer journey - often during a customer service or sales call - and ensures that the outcome is positive. We've used Cresta to improve chat conversion rates and seen significant ROI. Cresta's enhanced solution makes it easy to apply state-of-the-art AI across our contact center and continue to raise the bar of our customer interactions."


Posted by Veronica Silva Cusi, news correspondent
Source: https://www.prnewswire.com

Date Posted: Monday, August 8, 2022

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