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Provo UT and Seattle, WA, USA, Feb. 16, 2022 -– Qualtrics (Nasdaq: XM), a provider and creator of the experience management (XM) category, announced XM Discover, a new set of products that help companies tune into conversations that are already happening to build a richer understanding of what customers and employees want and expect. With this addition, organizations can use Qualtrics to gather experience data from any structured and unstructured source, analyze it with sophisticated AI and machine learning, and take action to deliver better customer, employee, brand and product experiences.

The volume of unstructured data in the world is growing rapidly. More than 80% of an organization’s data is unstructured, according to IDC, yet only 18% of companies are able to take advantage of it. As people increasingly share their feedback in different ways–and oftentimes indirectly–organizations that are able to harness all of the feedback and act on it will have a competitive advantage.

"Listening, understanding and taking action is the foundation of meaningful relationships. As the world has changed, organizations need to understand their customers and employees on a more personal level by having a 360-degree view of their feedback," said Fabrice Martin, head of product for Qualtrics Discover. "With Discover, Qualtrics is defining the next generation of experience management, where organizations can empathize more deeply with their customers and employees to design incredible products, services and even new ways of working."

Accelerate experience transformation efforts with Qualtrics Discover

Discover includes five products to help companies close experience gaps and identify hidden growth opportunities from unstructured feedback that customers and employees are sharing:

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Posted by Veronica Silva Cusi, news correspondent
Source: https://www.qualtrics.com

Date Posted: Thursday, February 17, 2022