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New York, NY, USA, July, 2021 -- Braze, the comprehensive customer engagement platform, announced several new product and partnership updates that provide brands with greater control of their first-party data, leading to smarter decision-making and more substantial outcomes spanning engagement, retention, and revenue. The Braze platform's new offerings allow brands to collect, orchestrate and activate their data with ease, adapting to unique customer preferences and responding to continued shifting behaviors.

"In order to take advantage of the new opportunities that lie ahead, brands must future-proof their businesses for sustainable growth," said Kevin Wang, Senior Vice President of Product at Braze. "Renewed economic optimism presents heightened expectations and increased competition for consumer attention, and these new offerings will help brands drive business growth across engagement, retention, and revenue."

"Together, Braze and Amperity offer a tightly integrated solution that empowers brands to form a holistic 360-degree view of their customer, act on insights and deliver highly personalized campaigns at scale," said Kabir Shahani, CEO at Amperity. "Our participation in the Braze Alloys partner ecosystem helps our mutual customers unlock the true value of their first-party data to achieve stronger business outcomes."

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Posted by Veronica Silva Cusi, news correspondent
Source: https://www.prnewswire.com

Date Posted: Friday, July 23, 2021