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Twilio Acquires India's Communications Platform ValueFirst to Boost Customer Engagement

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San Francisco, CA, USA, March 17, 2021 -- San Francisco-headquartered cloud communication firm Twilio said it has acquired ValueFirst, an Indian Communications Platform as a Service (CPaaS) player, for an undisclosed sum.

ValueFirst connects businesses with consumers over telecom (SMS and voice) and Internet (chatbots, email and over-the-top) channels.

Twilio aims to benefit from ValueFirst's customers, market know-how and product offerings, to further scale their operations.

India is an important market for Twilio and their customers. The country is experiencing significant growth and presents a number of opportunities in the areas of messaging, conversational Artificial Intelligence, and marketing technology.

"Together, we are excited to accelerate our position in an important market and turbocharge our combined success," said Doug Garland, Senior Vice President of Strategic Business Development for Twilio.

"We're obsessed with customer centricity and helping businesses have joyful conversations. Twilio and ValueFirst share very similar values. Twilio's trusted brand, services, and global reach will enable us to service our customers in more meaningful ways," said Vishwadeep Bajaj, CEO & Founder, ValueFirst.

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Posted by Veronica Silva Cusi, news correspondent
Source: https://www.businessinsider.in

Date Posted: Friday, March 19, 2021



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