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Campbell, CA, USA, April 2022 - Groupe Chantelle, the French lingerie, has selected Centric Software's Product Lifecycle Management (PLM) solution. Centric Software provides enterprise solutions to plan, design, develop, source, and sell products such as apparel, footwear, sporting goods, furniture, home décor, cosmetics, food & beverage, and luxury to achieve strategic and operational digital transformation goals.

Chantelle was facing business challenges within its Digital and Customer Care department. It was clear they needed to improve collaboration between teams worldwide, increase flexibility, speed responsiveness, and ensure product availability.

"We had a product data management (PDM) solution for about 20 years, but no PLM. We knew we absolutely had to implement this technology," says Virginie Diquero, Organization Project Manager at Chantelle. "We needed a more efficient and faster way to transfer images, content and data of our complete collection offer to our sites."

"Corporate Social Responsibility (CSR) is also a priority for Chantelle," says Cathy Sellier, Master Data Manager at Chantelle. "We recently created a zero waste, fully recyclable bra, based on the circular economy model and we want to communicate our CSR initiatives more effectively. To do this, we need easier and faster access to data and Centric PLM can help us."

"Chantelle is an icon in the lingerie sector and we are proud to partner with them on their international omnichannel strategy," says Chris Groves, President, and CEO at Centric Software. "With Centric PLM, Chantelle will be empowered to seamlessly manage supply chains and achieve ambitious CSR goals."

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Posted by Veronica Silva Cusi, the news correspondent
Source: https://www.prnewswire.com

Date Posted: Thursday, April 21, 2022