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Holmdel, NJ, USA, Feb 2023 - Vonage, a global cloud communications helping businesses accelerate their digital transformation, has been recognised as an Established Conversational Commerce space by Juniper Research, a Europe provider of business intelligence specialised in providing quality data and researched analysis to manufacturers, financiers, developers, and service/content providers across the communications sector.

Conversational Commerce is an in-demand retail trend that capitalises on the convergence of shopping and conversations on platforms such as Messenger, WhatsApp and Instagram, using the chat feature to create a seamless shopping experience.

Juniper Research also commends Vonage on its eCommerce and payment integrations, noting that "the ability to process payments and card transactions securely and accurately will be a key to the future growth of the conversational commerce market." The report also asserts that Vonage’s strong financial performance in the conversational commerce market places the company in a position to invest in future technologies such as conversational AI, enhanced security features, region-specific payment features and even future channels as they emerge.

Vonage's conversational commerce application, Jumper.ai, is an end-to-end conversational commerce solution that enables brands to create omnichannel, messaging customer buying experiences across popular messaging, social and web platforms such as (WhatsApp, Messenger, Apple Business Chat, Instagram, Twitter, SMS, LINE, Google Ads, brand websites, and more). As social messaging becomes more important to consumers across the globe as a quick and direct way of connecting with their favorite brands, the application meets the needs of major global brands such as L'Oréal, Ben & Jerry’s, and Burger King, helping them to connect with consumers, while also turning these conversations into AI-enabled customer experiences.

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Posted by Veronica Silva Cusi, news correspondent
Source: https://www.businesswire.com

Date Posted: Thursday, February 9, 2023