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San Francisco, CA, USA & London, UK, Apr 11, 2023 - Affinity, a relationship intelligence platform for dealmakers, announced it has launched Affinity for Salesforce on Salesforce AppExchange, empowering customers with insights directly within Salesforce to find, manage, and close deals faster. Affinity for Salesforce automatically generates contacts, enriches records, creates relationship insights, and delivers them to dealmakers directly with Salesforce Sales Cloud to drive deals forward. These new capabilities provide senior executives with even more value from their CRM data, which will increase usage and adoption.

"Dealmakers need a complete picture of their team’s network to source and advance deals. Too often these relationships are hidden, leading to missed opportunities, or dealmakers are forced to do expensive manual CRM data work to share their network," said Ray Zhou, co-founder and co-CEO at Affinity. "With the launch of Affinity for Salesforce, customers will have access to automatically generated relationship insights in the tools they use every day–whether it's their Salesforce instance, email app, or even a web browser–empowering them with the information they need to find, manage, and close more deals."
"Affinity for Salesforce is a welcome addition to AppExchange, as it accelerates business transformation for customers by providing deal teams with up-to-date intelligence about their relationships to better understand their business and deals," said David Lee, Vice President of Product Management, AppExchange. "AppExchange is constantly evolving to connect customers with the right apps and experts for their business needs."

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Posted by Veronica Silva Cusi, news correspondent
Source: https://www.businesswire.com

Date Posted: Wednesday, April 12, 2023