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Bengaluru, India, Jan 4, 2021 -- Exotel has raised funds in a Series D funding round led by Steadview Capital, as the cloud telephony company looks to transform itself into a full-stack customer engagement platform and grow its footprint in markets including the Middle East and Southeast Asia.

Cofounder and Chief Executive Shivakumar Ganesan said the company is evolving itself from a platform that helps businesses communicate with their customers, to one that helps them engage with their customers through chat, voice, email, video and bots.

"Enterprises want to unify their customer journeys to deliver connected experiences across touchpoints like web chat, co-browsing, video, etc," Ganesan said. "This involves bringing together disconnected channels, bots, applications with siloed customer data across teams. For the first time we are enabling this over the cloud with our full-stack platform."

Exotel is driving some of this demand through its merger with contact centre platform Ameyo and acquisition of conversational artificial intelligence platform Cogno AI last year. The firm said it will continue to look for acquisition targets that allow it to build a full-stack experience for customers.

"Customer engagement is critical to businesses across India, APAC and EMEA, especially in light of the ongoing impact of the pandemic," said Ravi Mehta, founder of Steadview Capital. "Exotel has grown rapidly to emerge as the clear category leader for solving such problems, enabling its customers to more easily communicate with consumers across engagement channels."

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Posted by Veronica Silva Cusi, news correspondent
Source: https://economictimes.indiatimes.com

Date Posted: Thursday, January 6, 2022