Medallia to Acquire Thunderhead, Provider in Every-Channel Journey Orchestration
Thunderhead will strengthen Medallia’s ability to power individualized journeys and conversations at scale, across all online and offline channels, helping Medallia’s customers continue to increase their brand loyalty, sales, and growth.
"We continue to blaze the innovation trail for the customer experience world. This latest acquisition is targeted at the needs of the most pioneering enterprise companies who are looking for new ways to make customers feel known, no matter where they are interacting," said Medallia CEO Leslie Stretch. "The combination of Medallia Experience Cloud and Thunderhead’s open technology for real-time interaction delivers feedback-driven personalization on a massive scale. Thunderhead’s journey orchestration capability ensures every enterprise can make the most of feedback data to shape their product and service offerings, customer journeys, and experiences."
"Medallia pioneered customer experience management and continues to lead the category," said Thunderhead CEO Glen Manchester. "Medallia's ability to capture signals from an extensive range of sources to operationalize insight and drive action has kept it at the forefront."
"The acquisition of Thunderhead by Medallia heralds the next era of customer experience. We pioneered the idea of The Customer Operating System™, with our closed-loop customer engagement platform powered by continuous listening, feedback, and learning, all actioned through our unique fusion of journey orchestration and real-time interaction management (RTIM)," Manchester continued. "With Thunderhead, Medallia can ensure that every single aspect of the customer lifecycle — marketing, commerce, sales, and service — will be a seamless, relevant, and frictionless experience."
Posted by Veronica Silva Cusi, news correspondent
Date Posted: Monday, January 24, 2022
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