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TRUSTID, a Neustar Company, Partners with Avtex


Sterling, VA, USA, May 23, 2019 -- TRUSTID, Inc., a Neustar company, announced that it has joined forces with Avtex, a Customer Experience (CX) solutions provider with a history as a Genesys Gold Partner. Avtex will be a reseller of TRUSTID’s automated authentication solution, AUTHENTICATOR, as part of its SmartTrack application.

Avtex delivers customer experience technology solutions and provides enhanced applications that help clients improve member or customer experience and, together with TRUSTID, instill consumer confidences by detecting and preventing contact center fraud. Avtex has integrated TRUSTID’s flagship AUTHENTICATOR product into its SmartTrack application, a fraud detection and prevention solution for call centers that thwarts fraudsters from attempting account takeovers.

"As a company that delivers customer experience solutions, Avtex has seen the rise of fraud and resulting drop in operating efficiencies in the contact center. To secure privileged customer account access, companies have increased the scrutiny level of their callers, which often adds friction to the customer experience," said Alfredo Rizzo, VP, Solution Architects and Evangelists, Avtex. "Our partnership with TRUSTID has allowed us to provide contact center agents and fraud analysts with actionable information for self-service applications at the point of answer in the contact center, resulting in a more expedited and effective authentication process for the customer and the company."

"If criminals – armed with stolen personally identifying information – can pass through an organization’s caller authentication system, exploiting the call center agent to accomplish an account takeover is not difficult," said Pat Cox, vice president of Neustar and general manager of TRUSTID. "Together with the world-class customer experience and fraud prevention solution offered by Avtex, we are helping create the immediate trust needed to start member interactions with ‘How may I help you?’ instead of ‘Who are you and why should I trust you?’"


Posted by Veronica Silva Cusi, news correspondent

Date Posted: Thursday, May 23, 2019

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