The Merck Healthcare Business Standardizes on Veeva CRM Globally
Barcelona, Spain, April, 201 -- Veeva Systems (NYSE:VEEV) announced that the Healthcare business of Merck has selected Veeva CRM to improve operating efficiency and commercial effectiveness in Europe, Middle East, and Africa (EMEA). Building on the multi-year partnership with Veeva and following its success throughout North America, Latin America, and Asia Pacific, the business is now standardizing on multichannel Veeva CRM globally.
In addition to core Veeva CRM, the Healthcare business of Merck is expanding use of Veeva CLM, Veeva CRM Approved Email, and Veeva CRM MyInsights across the world. These solutions will enable the business to deliver a seamless customer experience across all channels, including face-to-face, email, and web.
"Understanding our customers and delivering them the right information at the right time through the right channel is key to our commercial strategy," said Chetak Buaria, global head of commercial excellence of the Healthcare business at Merck. "We are unifying on a single global CRM solution to deliver on this vision with Veeva as our trusted global partner."
"Veeva is committed to helping life sciences companies drive effective engagement with healthcare professionals," said Paul Shawah, senior vice president of Veeva Commercial Cloud. "We are proud to team with the Healthcare business of Merck on their important mission to bring innovative medicines to market."
Posted by Veronica Silva Cusi, news correspondent
Date Posted: Tuesday, April 9, 2019
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