© ContactCenterWorld.com
www.ContactCenterWorld.com

Planet Home Lending Humanizes Marketing and Customer Engagement with Total Expert

#contactcenterworld

Minneapolis, MN, USA, June, 2021 -- Planet Home Lending, a national mortgage lender and servicer, announced implementation of Total Expert’s purpose-built CRM and customer engagement platform to increase loan officer productivity, transform marketing and engagement efforts, and improve customer experiences.

Planet Home Lending will use the Total Experience Platform to access a single, 360-degree view of customer profiles, anticipate the financial needs of each customer, and engage them with the right message, at the right time.

With Total Expert, Planet Home Lending plans to scale more personalized customer engagement across its nationwide network of branches, helping loan officers provide more targeted, authentic outreach to new borrowers and existing customers.

"With Total Expert, our loan originators can strengthen relationships with prospects and customers by providing engaging messaging that's immediately relevant to them," said Planet Home Lending Chief Marketing Officer Jim McDonald. "Not only does this help our loan officers be more productive, but it helps move the origination process beyond the transaction and lays the foundation for a lifelong customer relationship. We retain servicing on the vast majority of our originations. Keeping in touch is critical, so the originator is engaged with that customer should they have a life event."

"Planet Home Lending is dedicated to providing the best possible experience for their customers. We're proud to be a technology partner that helps them accomplish that goal," said Sue Woodard, Chief Customer Officer at Total Expert. "We believe financial institutions have a responsibility to serve as trusted advisors to their customers, and we’re excited to join Planet Home Lending as they continue to partner with their customers on their financial journeys."

#contactcenterworld

Posted by Veronica Silva Cusi, news correspondent
Source: https://www.globenewswire.com

Date Posted: Monday, June 21, 2021



About ContactCenterWorld.com
ContactCenterWorld.com is the world's premier on-line resource for the call and contact center industry. This article is one of hundreds available on-line to registered members. Our resource is updated every working day and includes content from every corner of the world. If you are not a registered member go to www.ContactCenterWorld.com and register today.