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Sydney, Australia, Sept, 2023 – Informatica (NYSE: INFA), an enterprise cloud data management provider, announced that the National Roads and Motorists’ Association (NRMA), Australia’s member-owned organization, has chosen Informatica’s AI-powered data management cloud platform Intelligent Data Management Cloud (IDMC) to enhance customer engagement across multiple lines of business such as roadside assistance, travel, tourism and lifestyle services.

"Focusing on customer experience and product innovation is paramount in the highly competitive insurance market," said Vamsi Krishna Dhalli, Senior Data Manager, Technology at the NRMA. Our data across business units used to be siloed and fragmented, but now with Informatica’s IDMC we are better connected with our data to better serve our customers with personalized value. Adopting a low-code/no-code approach in our integration environment enabled us to scale, innovate and remain agile to meet market demand, while automation has helped free up our IT resources for higher-value tasks."

"Informatica is pleased to work with the NRMA to help overcome their data challenges by operationalizing their processes through our AI-powered IDMC platform to drive actional business insights," said Richard Scott, Group Vice President at Informatica Asia Pacific. Data needs to be unlocked to drive the trust and connection with customers, and we’re happy to partner with the NRMA to bring our data management expertise while delivering fit-for-business data to create better member experiences."

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Posted by Veronica Silva Cusi, news correspondent
Source: https://www.informatica.com

Date Posted: Monday, September 25, 2023