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KB Home Launches Company-wide AI-powered Chatbot Platform


Los Angeles, CA, USA, Oct, 2020 -- KB Home (NYSE: KBH) announced the launch of a company-wide AI-powered Chatbot platform designed to work 24/7 to respond to home shopper questions, provide personalized information and assist them along their home buying journey.

A seismic shift in communication has taken place in recent years. Today’s homebuyers expect prompt responses to questions as well as easy access to information. Additionally, one-half to three-quarters of customers shop online outside of standard business hours, and many prefer to gather data and details as well as explore options early in their homebuying quest without the assistance of a live person.

KB Home’s Chatbot platform combines artificial intelligence, natural language processing and automation to create a real-time conversational interface across the company’s desktop and mobile platforms. 

"The home buying experience is evolving to meet customer demands for rapid information, more convenience, less pressure and a better overall experience," said Amit Desai, Chief Marketing Officer of KB Home. "In response, we continue to reimagine how buying a home works and are pleased to offer an innovative, AI-powered Chatbot platform that delivers a superior online customer experience and makes the homebuying journey even easier. Chatbot has already delivered improved customer engagement and increased sales leads."

KB Home partnered with AtlasRTX to pilot, develop and then fully deploy their AI-powered Chatbot across kbhome.com. 

"KB Home is one of the first national homebuilders to launch a Chatbot platform that meets homebuyer expectations for an immediate and engaging 24/7 experience," said Bassam Salem, CEO of AtlasRTX. "Through our collaboration, KB Home is serving up a state-of-the-art Chatbot that continually gets smarter as it converses with home shoppers, providing custom information to help guide them through the research and buying process."


Posted by Veronica Silva Cusi, news correspondent
Source: https://www.businesswire.com

Date Posted: Monday, October 19, 2020

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