TransPerfect Helps Pestana Hotel Group Increase Revenue from International Websites
New York, NY, USA, Aug 27, 2019 -- TransPerfect, a provider of language and technology solutions for global business, announced that its client Pestana Hotel Group has seen online revenues increase in key international markets. These gains are directly related to their efforts to localize their sites into the preferred languages of their customers.
Pestana engaged TransPerfect to provide localization services through the GlobalLink(R) translation management system, which simplifies the creation, deployment, and maintenance of multilingual content. To help guide overall strategy, TransPerfect analyzed Pestana’s site users, performed ROI projections, and worked to identify the best languages that would maximize new opportunities for each individual property. TransPerfect’s research highlighted three new focus languages for Pestana: Dutch, Italian, and Russian—direct bookings increased significantly in these markets.
"Growing direct bookings from international visitors to our hotels has been a key part of our strategy. TransPerfect provided a clear and data-driven approach that helped us maximize our digital ROI. We selected them based on their extensive experience in the hospitality sector, and the results have produced significant growth in the markets selected for localization," said Luis Monteiro, Executive Board Member for Digital, Product, Marketing, and CRM at Pestana Hotel Group.
Phil Shawe, President and CEO of TransPerfect stated, "The data and research our team provided shows a clear correlation between Pestana’s efforts to reach customers in their own languages and an increase in revenue. We’re pleased to play a role in helping the company achieve growth in international markets."
Posted by Veronica Silva Cusi, news correspondent
Date Posted: Thursday, August 29, 2019
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