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Cambridge, MA, USA, Mar 6, 2023 - HubSpot, the customer relationship management (CRM) platform for scaling companies, announced the launch of two new tools powered by artificial intelligence (AI)—content assistant and ChatSpot.ai—to help its customers save time while creating better connections with their audiences.

The introduction of content assistant and ChatSpot.ai builds on HubSpot’s earlier investments in AI including conversation intelligence, data quality tooling, data enrichment, predictive AI, content optimization, and more. Powered by artificial intelligence systems from OpenAI, content assistant and ChatSpot.ai create efficiencies for marketing, sales, and customer service professionals.

"We are experiencing a step-function change in the way people work. At HubSpot, our goal is to help companies connect more deeply with their customers. Our new AI-powered content assistant helps them create quality content faster and easier, to better serve their customers," said Andy Pitre, EVP of Product at HubSpot. "Advances in AI also have the potential to change the way people use and interact with software. We’re excited to launch ChatSpot.ai to experiment with how we can make our software even easier to use, and we’re inviting our customers to come along with us as we learn together."

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Posted by Veronica Silva Cusi, news correspondent
Source: https://www.businesswire.com

Date Posted: Wednesday, March 8, 2023