Bluefire Insurance Successfully Implements insured.io for Customer Engagement
Sacramento, CA, USA, Nov. 20, 2020 -- insured.io, a provider of cloud-based, customer engagement solutions for the insurance industry, is pleased to announce that Bluefire Insurance (Bluefire) has successfully implemented the company’s Customer Engagement Platform.
Bluefire is a managing general agency (MGA) formed from a network of compatible agencies offering a wide variety of insurance solutions across multiple states. The company is focused on providing outstanding products, claims handling, and personalized service. Bluefire was founded through a series of acquisitions which resulted in the company’s business being run on multiple, disparate core administration systems.
"Our policyholder data was spread across a number of different systems," said Lola Misicka, vice president of strategic project delivery at Bluefire. "Insured.io helped us to unify the customer experience under one platform and streamlined the customer journey for the Bluefire brand. It also gave us the ability to see all of our customer data consistently and immediately. Our customer behavior patterns and metrics are now available at our fingertips."
As part of this implementation, insured.io was able to solve Bluefire's need for a holistic policyholder solution. With various legacy core systems and multiple vendors providing services, the customer journey was unnecessarily complicated. Insured.io’s Customer Engagement Platform streamlined the experience by bridging all of Bluefire’s existing systems to provide a single solution for customer engagement, including a customer portal, integrated voice response (IVR), recurring payments, electronic documents, reporting and analytics modules, and more. The rapid implementation was completed on-time, on-budget, and with no disruption to Bluefire’s business processes or IT resources.
"Bluefire needed an entirely new customer experience," said Steve Johnson, co-founder and head of product for insured.io. "We provided a SaaS, cloud-based solution which enhanced their customer journey and didn’t require them to replace any of their existing core systems. It’s a relationship which we look forward to growing in the future."
Posted by Veronica Silva Cusi, news correspondent
Date Posted: Monday, November 23, 2020
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