NexJ Systems Recognized as Expert in Nucleus Research CRM Technology Value Matrix
Toronto, ON, Canada, Dec, 2017 -- NexJ Systems Inc. (TSX: NXJ), a provider of intelligent customer management solutions to the financial services industry, announced that it was recognized as an Expert for its financial services focus in Nucleus Research's CRM Technology Value Matrix 2H2017.
In this report, Nucleus Research notes that CRM buyers continue to make separate investments in sales, marketing, and sales automation. As a result, vendors with strong integration and platform capabilities are an attractive option. This aligns with NexJ's strong focus on integration, which enables firms to create a 'best of breed' solution and gain deeper insights from the customer data held in enterprise systems. Nucleus Research also noted that 'industry accelerators' (i.e. vertical-specific CRM solutions) are a key advancement in CRM, providing custom data models, process flows, and templates for specific industries to enable a faster time to market and lower ongoing costs.
"We are pleased to be recognized by Nucleus for our financial services expertise," says Matthew Bogart, Vice President of Marketing. "Our vertical focus is one of the key reasons we're the choice of the world's top financial services firms. Providing financial services-specific features, functions and processes that leverage all the customer information a firm has, whether from their data stores or from external sources such as social media, delivers a superior advisor experience. The result is higher user adoption, improved productivity and a greater ability to grow share of customer wallet."
Posted by Veronica Silva Cusi, news correspondent
Date Posted: Wednesday, December 27, 2017
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