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Campbell, CA, USA, July 14, 2022 -- 8x8, Inc. (NYSE: EGHT), an integrated cloud communications platform provider, announced the availability of 8x8 Connect Automation Builder, a no-code multiple-channel communications management solution allowing a wide array of user roles in organizations, from marketing operations to customer support, to easily build engaging customer experiences. The new 8x8 CPaaS solution offers a visual way to build communication workflows that enhance productivity, flexibility, and efficiency, regardless of coding expertise.

"Organizations looking to incorporate programmable communications and CPaaS capabilities into applications and workflows require solutions that go beyond APIs that cater to developers," said Michael Brandenburg, Senior Industry Analyst at Frost & Sullivan. "Line-of-business leaders are often in the best position to enhance workflows and processes, but only if they are given the right tools and technology. 8x8 with Automation Builder is lowering the barrier to entry for enterprises to unlock the power of programmable communications with its suite of low-code/no-code solutions."

"The point of automated functionality is to eliminate manual work and repetition while enabling processes to scale, and that’s exactly what we’ve done with 8x8 Connect Automation Builder," said Marc Magnin, Head of Product, CPaaS at 8x8, Inc. "Automation Builder allows users to now leverage a convenient no-code, visual interface to design communication workflows and deploy them on 8x8 Connect. Further, it allows companies to automate their customer engagement at scale without putting strain on development teams or running developer infrastructure."

8x8 Connect is a core component of the 8x8 CPaaS portfolio of communication APIs, including SMS, voice, chat apps, video, and performance monitoring. 8x8’s portfolio of communication APIs are part of the 8x8 XCaaS™ (eXperience Communications as a Service™) an integrated cloud contact center, voice, team chat, and video meetings single-vendor solution.

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Posted by Veronica Silva Cusi, news correspondent
Source: https://www.businesswire.com

Date Posted: Friday, July 15, 2022