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New York, NY, USA, Aug. 31, 2022 -- LivePerson (Nasdaq: LPSN), a global provider in customer engagement solutions, announced the general availability of CRM Connector, a new tool that extends its CRM integration capabilities into Webex Calling. CRM Connector helps brands modernize contact centers and communications by connecting Webex Calling with CRM systems such as Salesforce, Microsoft Dynamics, and ServiceNow. It is now available through the Webex App Hub.

According to recent LivePerson research, 88% of consumers say they are more likely to buy from companies that connect the history of their interactions. By integrating Webex Calling into the CRM through CRM Connector, brands can deliver a connected, streamlined experience for both agents and customers. 

"As consumers tighten their belts, brands that provide more personalized, connected customer experiences across channels will win out over the competition," said Rob LoCascio, founder and CEO of LivePerson. "We're proud to launch CRM Connector to help brands seamlessly integrate their voice and CRM systems."

Launching the CRM Connector on Cisco's Webex platform is part of a continued partnership that brings together LivePerson's suite of customer engagement solutions and Cisco's SolutionPlus Ecosystem. The two companies have partnered for over five years, creating advanced integrations, supporting several joint Fortune 500 clients, and engaging in ongoing co-marketing.

"The Webex Platform enables our customers to access third-party solutions directly within key workflows," said Jason Copeland, Vice President, Webex Platform. "LivePerson's CRM Connector facilitates connectivity between Webex Calling and some CRM systems."

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Posted by Veronica Silva Cusi, news correspondent
Source: https://www.prnewswire.com

Date Posted: Friday, September 2, 2022