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Folloze and 6sense Announce Technology Partnership to Power B2B Buyer Journeys #contactcenterworld With over 80 percent of B2B selling conducted digitally and growing, today’s digital-first buyers want to be treated as partners, not campaign targets. At the same time, the fallout from COVID-19 has accelerated the pace of digital transformation across every industry. In this new marketplace, buyer engagement and digital selling have shifted from sales to marketing teams. "Today’s digital-first buyers are savvier than ever," said Viral Bajaria, CTO and Co-Founder at 6sense. "Delivering personalized, timely, and relevant buyer experiences across a wide range of digital touchpoints has become table stakes for revenue teams. Our partnership with Folloze delivers on this vision by empowering marketing teams to engage buyers based on their unique buying journey and what is most relevant to them." "Marketing teams must now step up and assume greater ownership of the lead-to-revenue cycle," said David Brutman, Chief Product Officer and Co-founder of Folloze. "To meet these new realities, marketers must consistently deliver high-value and relevant journeys for today’s demanding B2B buyer. We are excited to partner with 6sense to help marketers create standout account-based experiences through a process that’s as simple as building a PowerPoint presentation." #contactcenterworld Posted by Veronica Silva Cusi, news correspondent Date Posted: Monday, April 12, 2021 About ContactCenterWorld.com ContactCenterWorld.com is the world's premier on-line resource for the call and contact center industry. This article is one of hundreds available on-line to registered members. Our resource is updated every working day and includes content from every corner of the world. If you are not a registered member go to www.ContactCenterWorld.com and register today. |