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Gurgaon, India, March, 2021 -- Xperium is pleased to announce the launch of its Journey Orchestration Engine for omni channel messaging (Xperium Joe). It enables hotels to directly engage with guests over WhatsApp, SMS and other key messaging platforms.

Using Xperium Joe, hotels can send targeted communication through various stages of guest journey; starting from booking to post checkout. Leveraging its smart segmentation engine, hotels can create custom segments and orchestrate unique journeys based on the segment. The platform uses past data to create campaign and segment suggestions.

Xperium Joe also enables automated replies using an AI powered conversational bot which can be used to answer common guest queries related to hotel policies, amenities and timings.

The creation of this platform is driven by the fact that text messaging is a preferred way to communicate with businesses for 9 out of 10 consumers. 95% users in US, India & South East asian markets are active on WhatsApp & SMS. According to Heymarket research, business text messaging has a response rate of up to 80%, and SMS have an high open rate (98%). Using Xperium Joe, hotels can increase guest engagement by upto 200%, creating significant upticks in revenue and guest satisfaction.

Speaking on this occasion, Sachin Agarwal, Co-Founder & Product Head Xperium said "Keeping the recent pandemic in mind, Hotels need unconventional approaches to claim back lost business. Xperium Joe is a powerful tool to automate marketing and transactional communication at scale and take advantage of conversational economy". Further, he added that with PMS integration, Xperium Joe can uplift revenue numbers by upto 10%.

Commenting on the results from beta release, Avinash Dutt, Head of Enterprise Sales said "We are seeing 300% more upsells and 200% additional direct booking through the Xperium Joe platform". With hotels opening up across the globe, we are proud & humbled to be a part of the recovery journey."

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Posted by Veronica Silva Cusi, news correspondent
Source: https://www.hospitalitynet.org

Date Posted: Monday, March 8, 2021