Xebec Strengthens its B2B Marketing Services with Proprietary CRM tool HELM
Xebec is a 28-year-old agency with a focus in the B2B marketing space.
With the change in the overall business environment and the new normal due to the pandemic, companies in the B2B sector are looking to enhance their reach through enhanced digital marketing efforts and have also sharpened their customer outreach programs. With traditional marketing channels like B2B Conferences, Trade fairs, Sales Calls almost coming to a standstill, B2B companies have embraced digital marketing in a big way.
Ms. Kiran Bhat the MD / Founder says, "Today a hybrid marketing agency is the need of the day. At Xebec we collaborate with clients to arrive at winning solutions for their marketing needs. We need to anticipate where future of marketing is and what clients will need in the future.
We identified a need amongst B2B companies for a an integrated LMS+ CRM platform which is customizable. Each company has its own requirement in terms of the workflow."
Helm is one such offering and also helps clients automate a part of their business.
Xebec has developed an in-house proprietary Lead management - LMS and Customer Relationship Management - CRM platform called HELM.
HELM offers a SaaS model and customized solution.
Speaking on Helm - Anil Bhat the COO / Executive Director said, "Xebec intends to deploy HELM LMS+CRM platform as an integrated offering along with digital marketing. Every company which needs to reach out to potential customers needs to run digital marketing campaigns which entails content and lead generation. The leads can be managed through HELM by the sales team.
With HELM, clients find it very easy to manage the lead flow and nurture them to a logical conclusion. There is no wastage of leads and the management gets a bird eye view of lead flow, potential pipeline for the month or quarter. In fact, one of our clients has gone further to do production planning based on the order pipeline. Another client in the furniture space has been able to generate leads for their retail partners even during the lockdown. "
Xebec also offers a complete suite of Creative Technology services which helps in automating some of the critical marketing tasks.
Posted by Veronica Silva Cusi, news correspondent
Date Posted: Monday, January 18, 2021
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