A Padilla veteran for more than 25 years, I direct integrated marketing and communications programs for large B2B brands, designed to drive awareness, credibility and sales. I help businesses tell complex stories through communications channels spanning the PESO model - paid, earned, shared and owned channels. Clients I work with tend to live in the enterprise IT software and services space and are helping their customers through digital transformation and the journey to Business 4.0. I have deep expertise in business software platforms, big data/analytics, mobility, IoT, cloud, storage, networking and more, and within verticals such as retail & CX, health and pharma tech, industrial and transportation. An accredited member of the Public Relations Society of America (PRSA), I have been involved with the national PRSA Technology Special Interest Section for more than a decade and sit on the Executive Board of the Minnesota Technology Association (MNTech). SPECIALTIES Brand strategy and branding, PESO planning, B2B comms, public relations, reputation management, marketing communications, content strategy, media relations, digital strategy, community relations, messaging, research & measurement, events management. LET'S CONNECT I'm always happy to talk about how to improve business results through communications. If you are looking for a new strategic agency partner, have questions about tools or tactics or just want to bounce around ideas, I'm here to help.
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