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Amy Fisher (28 Yrs in the industry)
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About Me, My Hobbies & Interests!

A Padilla veteran for more than 25 years, I direct integrated marketing and communications programs for large B2B brands, designed to drive awareness, credibility and sales. I help businesses tell complex stories through communications channels spanning the PESO model - paid, earned, shared and owned channels. Clients I work with tend to live in the enterprise IT software and services space and are helping their customers through digital transformation and the journey to Business 4.0. I have deep expertise in business software platforms, big data/analytics, mobility, IoT, cloud, storage, networking and more, and within verticals such as retail & CX, health and pharma tech, industrial and transportation. An accredited member of the Public Relations Society of America (PRSA), I have been involved with the national PRSA Technology Special Interest Section for more than a decade and sit on the Executive Board of the Minnesota Technology Association (MNTech). SPECIALTIES Brand strategy and branding, PESO planning, B2B comms, public relations, reputation management, marketing communications, content strategy, media relations, digital strategy, community relations, messaging, research & measurement, events management. LET'S CONNECT I'm always happy to talk about how to improve business results through communications. If you are looking for a new strategic agency partner, have questions about tools or tactics or just want to bounce around ideas, I'm here to help.

Company Details

At Padilla, we build, grow and protect brands through public relations, advertising, digital and social marketing, corporate communications and brand strategy. We work with a variety of contact center and CX brands for publicity, content and lead gen using smart, strategic communications programs.

Editorial Contributions

Webhelp has rolled-out Webhelp Anywhere; a proprietary methodology for designing customer operations, delivered using a secure and scalable hybrid-cloud platform.
March 18, 2022 2:25 PM
The COVID-19 crisis is driving the fastest cultural transformation of our generation.Learn how contact centers are recognizing that the adaptations demanded by the acute crisis reveal promising new strategies with potential value extending well beyond the pandemic.
June 26, 2020

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