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Member Profile

Ash Samuel
Executive Head
ELS Customer Experience
30 Connections



About Me, My Hobbies & Interests!

Aschwyn has been working in the Contact Centre industry for 20 years. He has held several roles ranging from Manager to Senior Manager to Head of Contact Centers, which have provided him with the depth of knowledge and insight into the operational and strategic functioning of each environment. Over the past 12-15 years, his focus has been in Designing, Building and Operating Contact Centers of all sizes. He has worked in industries including, financial houses, telecommunications and media companies, among others. He was responsible for and spearheaded the consolidation and Technology Strategy, of the largest Security Company in South Africa. Aschwyn has been exposed to international centres where he operated and headed up some of the largest BPO Contact Centers in Oman, Dubai and Bahrain. At their peak, they held about 2000 plus operational seats across the Region. Throughout his career he has had a number of achievements: Re-designing Service Levels, Contact Centre Consolidation and Optimisation, Contact Centre re-engineering and Continuous Improvement. He was the Head of CX at Digital Solutions Group (DSG), an award winning BPO in South Africa, within the CX sphere. Aschwyn is currently the Executive Head of Operations at ELS, a Morvest owned Company. His focus is on growth, both locally as well as internationally, with South Africa being the key destination for BPO’s in the world of Impact Sourcing. His focus is to ensure that the international footprint will land on the doors of ELS He conducts Contact Centre audits/assessments and provides strategic recommendations to assist Contact Centers to achieve an Omni-channel world. Aschwyn's skill-set includes: • Workforce Optimization • Customer Journey Design • Customer Experience Management (CX) • Contact Centre Telephony • Customer Relationship Management (CRM) • Intelligent Routing • CCAAS • Contact Centre Technology selection, based on business requirements • ERP (Enterprise Resource Planning) • Contact Centre Strategy and Design • Training and Development • Contact Centre Road-mapping, collaborating with teams to gain momentum, into where the BPO world is heading - SA as a key destination for Impact Sourcing

Company Details

A South African based outsourced contact centre Specialising in Sales, Retentions and Customer Experience.

Over a decade of service excellence, and counting.

We at ELS are proud to have transformed customer service management, sales and retentions through our approach, quality assurance, and comprehensive solutions.

To us, it’s all about enhancing the connection between your business and its customers, and ensuring that you have robust systems in place to keep your team strong, and your prospects growing.

What started as a lean team of skilled administrators, quickly grew into an award-winning team of highly skilled customer experience retentions and sales experts, collectively reshaping the way companies design and deliver customer experiences and increase sales and retentions.

Today, our team continues to grow – and our hunger for constant learning and refining never ceases. The only thing that remains fixed,
is our commitment to providing our clients with flexibility, agility and the ability to excel.


About us - in 60 seconds!

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Sharon Price ContactCenterWorld
(Verified Admin)
Grace Heny 168Solution
(Verified Admin)
Laura Collins
Roshan Sookdeo CallForce Outsourcing Solutions
Raju Shokeen iSON Xperiences
(Verified Admin)
Eka Putra
Dian Sahri Ramadhan PT. Bank Central Asia, Tbk
(Verified Admin)
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