Barton Goldenberg has played a leading role in the CRM industry since he founded ISM Inc. in 1985. ISM provides customer-centric business strategy services to organizations planning and implementing CRM, Social CRM and Social Media initiatives. From founding a pioneering firm when the concept of Customer Relationship Management (CRM) was taking form, to being one of the first three inductees into the CRM Hall of Fame, Barton has always occupied a leading role in providing a lifecycle approach to customer relationships. He is author of several books--most recently CRM in Real Time, a columnist for CRM Magazine and others, an exciting public and in-company speaker, and has worked with hundreds of companies over the past 27 years to help organizations achieve CRM success. Sample clients include: AAA, Delta Faucet, Deutsche Bank, ExxonMobil, Ferguson, Giorgio Armani, IBM, Jaguar Land Rover, Johnson Controls, Kraft Foods, Macmillan, McGraw-Hill, Nike, Samsung, T.Rowe Price, Zumba Fitness and many others.