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Member Profile

Candice Roberts (22 Yrs in the industry)
Founder and CEO
     (Verified Admin.)123 Connections



About Me, My Hobbies & Interests!

Delivering custom, innovative outsourced contact centre solutions and BPO services from South Africa to the Global market is at the heart of what we do. If you are looking to streamline the operations of your existing contact centre or create a custom contact centre solution that transforms the experience your customers have with your brand, let's connect.

Our global economy has been disrupted due to current circumstances, and exceptional customer experience is more critical now than ever before. Process optimisation and digitisation are a non-negotiable to build a business for the future and over the last 21 years of my entrepreneurial journey, I have come to realise: • Customers are looking for a human touch at every stage of the customer journey, bots and scripts alone will not drive effective engagement or conversion • Exceptional customer experience is a combination of the right people, innovative processes and technology and • Challenging the way you currently use contact centres to engage your clients will fundamentally change and optimise the customers brand experience

Our vision is to create 500 000 career opportunities for the youth of South Africa while contributing to the growth of the South African GBS sector by 2030 by providing BPO services and innovative, outsourced contact centre solutions from South Africa to clients globally, particularly focused on the Asia, UK, Australia, Europe, United States and the local South African business market.

Our client experience spans across a number of different industries - Telecommunications, Financial Services (Banking & Insurance), EdTech, Ecommerce, Logistics & Energy and as a CallForce team we have a global footprint in Australia, United Kingdom and South Africa.

Together we can co-create BPO(GBS) solutions that: - Provide a unique and customised outsourced service for your business that solves your specific needs, - Implements the right combination of People + (Process x Technology) that delivers an exceptional customer experience and - Offers unique and personalised omnichannel customer touchpoints supported by smart technology platforms to drive an exceptional customer experience.

Company Details


CallForce delivers customised contact centre solutions from South Africa to the local and global market. Our customer-centric approach combined with the expertise for process optimisation, technology support and continuous skills development enables us to optimise contact centre and other BPO solutions that deliver the ultimate brand experience. Our successful and proven formula combines the right people and optimised processes with technology and digital skills to deliver of an exceptional customer brand experience.

Our 3 South African operational sites are in Johannesburg, Cape Town and Durban. They are equipped to international standards with IT networks and infrastructure, providing a seamless hybrid model of contact centre and remote-based operations.

Our omnichannel solutions are supported by smart technology platforms that open new channels and individual touchpoints for direct customer-to-brand communication. We bring every channel together while empowering our agents to engage in seamless conversations with customers across multiple channels


Editorial Contributions

A stronger connection between leaders and our greatest asset, the people we employ, is critical in this new highly competitive world of business.
July 13, 2022
When last did you share an insightful conversation with a bot? Chances are never, yes, they are powerful tools for increased business efficiency, integration, and data management but they lack a human touch.
March 30, 2022
As businesses, we all need to stop talking about making a customer the centre of our universe, but rather implement sound strategies that genuinely reduce customer churn and improve retention, while laying the foundation to increase our client wallet share.
November 1, 2021
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Faran Niaz CX FUTURE
Ray Rong HSBC China
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