I've been with the City of Philadelphia for two years now. Throughout my time here I've awakened the dormant social media and grew all platforms by at least 20%. I then tasked myself with creating PSAs in the form of commercials. Several of the PSAs have gone viral and have even been covered by the likes of 'Inside Edition'. As leadership has changed so has my role. I currently am the department's liason to the Mayor's office, City Council, and several municipal departments. My focus has shifted from below the line and on the line marketing to above the line.