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Jerry Karson (29 Yrs in the industry)
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Senior sales and marketing executive with a proven track record of successful leadership in multiple business functions. Exceptional communicator with strong negotiation, problem resolution, and client needs assessment aptitude. Equally effective at identifying opportunities and providing tactical business solutions. Both client and vendor side experience in planning, development and execution of market research projects. Research clients include private consultancies, corporations, academia as well as state and federal contracting. With a diverse background in quantitative research including business development, client services, call center operations, project management, sales, pricing, quality assurance, and training, I have extensive experience in the field of market research and public opinion data collection. Specialties: Client Relationship Management, Sales, Business Development, Marketing & Branding, Survey Research data collection, Call Center Operations, CATI systems.

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American Directions Research Group is a veteran-owned survey research provider, serving research consultants, corporations and government to provide market research survey services. Since 1986, American Directions Research Group has conducted surveys for a wide variety of businesses and organizations, providing critical information needed to make decisions, grow or retain customers and accomplish their mission.
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