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StoreRoger Lay | Personal Profile
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Roger Lay (9 Yrs in the industry)Managing Director
Blue Agave General Services, LLC
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Company Details
Market Entry Advisory & Consulting Services
Blue Agave was founded by technology startup veteran, Roger Lay, as the vehicle for offering advisory services to tech startup CEOs. Roger is a serial entrepreneur who spent his career specializing in the "Market Entry" phase of tech startups. This typically means joining a company that has completed initial product development and has its Market Viable Product, or "MVP", ready to begin sales into the marketplace. Tech startups are typically founded by engineers or technologists who are passionate about an innovative, often disruptive new product or service. These founders often have remarkable skill sets for developing the new product but may lack the skill set (or the bandwidth) necessary for launching the product to its intended market niche.
By the time the founders have a product ready for the market, the team will typically have an executive focused on product development, and an executive focused on company operations (both inward-facing positions). In this regard, the tech startup is like a 3-legged stool where the third leg is the market-facing (outward-facing) executive, responsible for revenue generation, branding and customer experience. This is typically where Roger would join the company.
Roger spent 30+ years building tech startups, primarily helping founders and CEOs develop the market-facing side of their company. This included developing initial go-to-ma
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Blue Agave was founded by technology startup veteran, Roger Lay, as the vehicle for offering advisory services to tech startup CEOs. Roger is a serial entrepreneur who spent his career specializing in the "Market Entry" phase of tech startups. This typically means joining a company that has completed initial product development and has its Market Viable Product, or "MVP", ready to begin sales into the marketplace. Tech startups are typically founded by engineers or technologists who are passionate about an innovative, often disruptive new product or service. These founders often have remarkable skill sets for developing the new product but may lack the skill set (or the bandwidth) necessary for launching the product to its intended market niche.
By the time the founders have a product ready for the market, the team will typically have an executive focused on product development, and an executive focused on company operations (both inward-facing positions). In this regard, the tech startup is like a 3-legged stool where the third leg is the market-facing (outward-facing) executive, responsible for revenue generation, branding and customer experience. This is typically where Roger would join the company.
Roger spent 30+ years building tech startups, primarily helping founders and CEOs develop the market-facing side of their company. This included developing initial go-to-ma
(add) 
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