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Feyza Sahbaz Guzey
Cust. Cont. and Out Of Br. Sales Channels Proj. Supervisor
Elena Tsikhanovich
Head of the Customer support Center
Neha Iyer
Marketing Manager

Member Profile

Roshan Sookdeo (6 Yrs in the industry)
Global Outsourcing Director
CallForce Outsourcing Solutions
120 Connections



About Me, My Hobbies & Interests!

As the Global Outsourcing Director for CallForce, I focus on growth, acquisition & relationship management. I currently sit on the professional designation board at CCMG & oversee our global strategy in creating BPO opportunities within Asia Pacific, Australia, South Africa, UK & USA.

I have extensive experience within the BPO sector, with a strong background in the telecommunications industry & am passionate about educating the professional market on the value of optimised CX, journey mapping, process design & new methodologies.

We deliver custom, innovative contact centre solutions from South Africa to the global market, where we are actively working towards achieving our goal in creating a minimum of 500 000 career opportunities for the youth of South Africa while contributing to the growth of the South African GBS sector by 2030.

We have over 20 years’ experience as Outsourcing specialists & our industry verticals span across the following industries - Telecommunications, Financial Services (Banking & Insurance), EdTech, Ecommerce, Logistics, Energy & more.

It is becoming more & more evident that customers are looking for convenience, quick resolution & a positive experience when dealing with a business. Business owners need to focus on the growing their bottom line & need to have processes in place to keep other areas of the business operating effectively and video interaction is rapidly becoming an invaluable, global communication tool, especially in contact centres

To solve these needs:
1. We take the time to carefully understand your contact centre process, productivity & customer engagement challenges to provide a custom outsourcing solution
2. We integrate innovative, digital solutions into your processes to improve customer experience & to build a business for the future
3. Video-based agent/customer engagement is a key communication channel in our service offering

If you are looking for a professional & experienced outsourcing specialist so you can create capacity within your organisation for focus on your core business, get in touch with me today

Company Details


CallForce delivers customised contact centre solutions from South Africa to the local and global market. Our customer-centric approach combined with the expertise for process optimisation, technology support and continuous skills development enables us to optimise contact centre and other BPO solutions that deliver the ultimate brand experience. Our successful and proven formula combines the right people and optimised processes with technology and digital skills to deliver of an exceptional customer brand experience.

Our 3 South African operational sites are in Johannesburg, Cape Town and Durban. They are equipped to international standards with IT networks and infrastructure, providing a seamless hybrid model of contact centre and remote-based operations.

Our omnichannel solutions are supported by smart technology platforms that open new channels and individual touchpoints for direct customer-to-brand communication. We bring every channel together while empowering our agents to engage in seamless conversations with customers across multiple channels


Editorial Contributions

The contact center industry is undergoing a significant transformation, driven by rapid advancements in technology and changing customer expectations.
October 6, 2023
Contact centers have evolved significantly from the days gone by. They consisted of a few switchboard operators and a few telephones. And as with the evolution of time, technology too has evolved and so have the clients we service who are now more engaged and technologically savvy.
April 7, 2023
The continued drive from airlines to utilise self-service or non-voice channels is creating serious frustration and concerns for travellers.
March 24, 2023
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