Currently General Manager, Customer Support at Samsung Electronics for the UK & Eire region. Sharif-Paul has 19 years of experience in Customer Support and Outsourcing. This gained across numerous senior roles leading operations at one of the main industry outsource providers, then furthermore within his current 6 year tenure at Samsung Electronics. He has worked with a number of leading well-known brands, onshore and offshore, across numerous verticals including Travel, Banking, Gaming, Retail and Consumer Electronics. With a passion for innovation he is constantly focussed on evolving opportunities to enhance and deliver world class customer experiences.