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Crazy But True!
We all know how governments around the world are pushing through laws and regulations about data protection and disclosure of personal details on request, well last night I received a call at home that spurred on this tip. The call was from a market research agency who wanted to canvas my opinions. As I had only recently moved here I asked the researcher where he got my number (it hadn’t been registered in any directories etc.) He paused then replied, “Err, I don’t know, it just popped up on my screen” I then asked who the research was for and was told it was for the government! When you make outbound calls to consumers at least make sure your researchers or reps know where the customer's data is from. And, if you are working on behalf of the Government, you should know better than this!