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Systems To Support Promotions
Last weekend, I called a major bank offering a reduced rate on credit card balance transfers. When I asked about the terms, I was told that there had been a slight change due to a glitch in their systems, which did not allow some, transfers less 4 weeks before the official closing date. When I queried this I was told that there was nothing that could be done. The agent said it was better for new customers than existing ones as they could transfer balances right up to the end of the promotion. The whole situation raised an interesting point, when you run any promotions, ensure your systems can cope with all kinds of possibilities and that they do not penalize customers!